![]() ![]() Rise Baking Company focuses strongly on its relationships with vendors, especially in its key ingredient categories, which include chocolate, grains, sweeteners and oils. ![]() “This has enabled us to take market share from the largest competitors out there.” “We’re just as nimble as the small regionals, but we can provide the large retailers with national service,” Ahlgren says. “It’s basically supporting the growth of our business,” he says, adding that the company has established a strong niche between large competitors and smaller, regional players. This will make room for two new frozen cookie dough puck lines, Ahlgren says. Rise Baking Company also recently installed a state-of-the-art artisan bread line at its headquarters in Minneapolis, and is expanding its facility in Springdale, Ark. “We’re making sure that the moment our team walks through the door, they recognize how important they are,” Wilman says. The addition will include updated employee areas such as an expanded lunchroom, training areas, locker rooms and office space overlooking the production activities. This will allow the plant to produce both cookies and crispy bars, as well as strengthen its workforce, Ahlgren says. Rise Baking Company is expanding its footprint, including an addition that will grow its location in River Falls, Wis., an additional 30,000 square feet. Our experienced team has the capabilities and passion to deliver results.” “We’re able to utilize our resources to meet our valued customers’ needs. “Many of our competitor’s struggle with that,” she says. The company is also focused on speed to market, Rieser adds. ![]() “They like our quality, like our service and we develop products that they want.” “We’ve been able, as an example, to cross-sell the bread to our cookie customers and the cookies to our bread customers,” Ahlgren says. Rise Baking Company distinguishes itself with its go-to-market approach, which leverages relationships from its legacy businesses. Its peanut butter crispy bar is made with crisped rice and creamy peanut butter, “topped with a rich, chocolaty butterscotch frosting,” Getzkin says, adding that the bar is one of the company’s top sellers. “You can’t compare it to a Kellogg’s Rice Krispie product,” Ahlgren says. “We use nothing but the best when we’re sourcing,” she says.įor example, its crispy bars feature the same ingredients you would use at home – real butter and marshmallows. Rise Baking Company sets itself apart by using only the highest quality ingredients in its products, Marketing Manager Courtney Wilman says. “Most of what we make is specific to our customers’ needs,” COO Eric Ahlgren says. ![]() Today, the majority of Rise Baking Company’s business is private label for the top 20 national grocers and in-store bakeries. “We started with New French Bakery in 2013,” he says, noting that the company later acquired Best Maid Cookie Company in 2014, Hudson Baking Company in 2015, South Coast Baking in 2016 and most recently Choice Foods in 2017. The company, he explains, was formed by blending multiple legacy businesses. “We’re a powerhouse in the baking industry,” Senior Vice President of Sales Jeff Getzkin states. Minneapolis-based Rise Baking Company specializes in providing artisan breads, baked cookies, frozen cookie dough and crispy bars for national grocers and in-store bakeries. “They are the key ingredient to our success,” Vice President of Administration Kristen Rieser declares. No matter how large it grows, Rise Baking Company never overlooks the importance of its talented team. Rise Baking Company’s quality and service help it capture a larger share of its market. ![]()
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